Effective Communications: Creating a PR Campaign
Wednesday, July 10, 2019
9:00 am - 11:00 am
Cal Lutheran - Oxnard Center
2201 Outlet Center Dr., Oxnard, CA 93036
Individual Members: $25
Organizational Members: No Additional Cost
Non-Members: $35
About this event
Creating a public relations plan can be daunting. Questions PR professionals ask are often; am I ready to start a PR plan? What are the key elements I need to have in place to start one? How do I set realistic goals? What are the key aspects of a successful program? When does it make sense to hire a professional consultant? What are the different areas of PR or marketing to include? How do I evaluate my program’s success? How do I engage my stakeholders and manage expectations? This workshop will touch on these key questions and help bring structure to the decision-making process surrounding public relations programs. Attendees will walk away with new tools for creating campaigns for their organizations.
In this workshop, you'll learn:
- How to prepare for a PR strategy
- The elements of a successful PR campaign
- Tips to staying on message
- What a good news release looks like
- How to connect with relevant media outlets
- How to manage expectations, goals and set objectives
You’ll receive a brief presentation and then you’ll have an opportunity to ask questions pertaining to your work. Come prepared to engage!
Faculty
Dennis Baker
Dennis Baker (CEO of DM Baker Media & Polis Assist, Inc) has consulted to hundreds of non-profits, for-profits and start-ups. Baker has raised millions of dollars for non-profits ranging in annual budget size from $100k to $2 billion plus in areas as diverse as museums, hospitals, universities and international aid organizations. With his PR expertise he has managed several New York Times best-selling authors and other influencers and has led many public relations campaigns for advocacy groups, movie projects, and entertainers. Baker serves on several non-profit boards of directors and has a special interest in Human Rights issues. During his tenure as Chairman of Hardwired, Inc. Baker (in collaboration with Pope Francis) successfully secured the release of the celebrated Sudanese refuge Meriam Ibraheem in 2014.
Most recently, Baker founded and is CEO of Polis Assist, Inc (www.polisassist.com), a mobile app. company based in Los Angeles, CA. that is focused on finding free parking for users in L.A. and soon in NYC & San Francisco. LAWEEKLY voted Polis Assist the #2 of the top 10 best mobile apps for people living in L.A. in 2017. Polis Assist was also a finalist in the prestigious Dr. Patrick Shiong-Soon L.A. Innovation Awards for 2017.