Helping nonprofit leaders do better at doing good

Measuring Your Mission

Tuesday, September 12, 2023

9:00 am - 12:00 pm
Cal Lutheran - Oxnard Center
2201 Outlet Center Drive, Oxnard, CA 93036

Individual Members: No Additional Fee
Organizational Members: No Additional Fee
Non-Members: $55


About this event

How do you measure the impact of your organization and the services it provides? Join us for Measuring Your Mission as we introduce an outcomes-based approach to program evaluation. Participants will:

  • Gain an understanding of a theory of change & logic models as a foundation for an evaluation plan
  • Learn to define your desired program outcomes (impact on participants) in SMARTIE (specific, measurable, achievable, relevant, time-sensitive, inclusive, and equitable) ways
  • Explore ways to collect data that will help you determine your success in achieving those outcomes
  • Take part in a group case study exercise that helps participants apply their learning to develop an evaluation framework for a hypothetical organization


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Jennifer Lobenhofer

As the principal at JSL community Strategies, Jennifer Lobenhofer guides mission-driven organizations in envisioning, planning, achieving, and measuring their greatest imaginable impact on the communities they serve. She has more than twenty years of experience providing capacity-building education, facilitation, and consulting to organizations in the public and nonprofit sectors, and her current consulting practice focuses on providing strategic planning and program evaluation support to nonprofit organizations.

Two decades ago, Jennifer began her career examining the outcomes of pilot programs demonstrating promising new responses to affordable housing and community development needs. She then directed a statewide community and economic development training and advising program for local government officials. Those combined experiences led her to the realization that nonprofit organizations engage in the most meaningful policy implementation, innovation, and “heavy lifting” of creating real social change in communities, and that they all too frequently face significant capacity challenges in maximizing their impact. Since then, Jennifer has dedicated herself to the belief that the greatest good can only be accomplished if it is done well, and she has built her consulting practice on that foundational philosophy.  

Jennifer holds a Master of City and Regional Planning degree from the University of North Carolina at Chapel Hill. She lives in Thousand Oaks, California, where she enjoys choral singing, attending live theatre, wine tasting, and creating handmade greeting cards.