Bachelor of Arts
Create effective messages across all forms of media.
From major corporations and sports teams to small nonprofits and government agencies, every industry needs employees with communication skills. The skills you learn in this program will make you a competitive candidate in a variety of fields and endeavors.
Customize your degree
After developing a strong foundation in communication, you’ll be able to customize your education in one of several concentrations. You’ll focus on the area of communication that closely aligns with your career goals.
Build your portfolio with real-world experience
Your courses will afford you many opportunities to take an active role in developing your communication skills through special projects and on-campus media outlets. For example, you can:
- Produce your own radio show on iCLU
- Write articles and take photos for the award-winning Echo newspaper
- Produce and implement advertising and social media campaigns
- Broadcast and stream university sports events
Gain an invaluable network and job experience
You can start growing your professional network by participating in the national communication honors society, Lambda Pi Eta, or in professional groups such as the American Marketing Association and the Public Relations Student Society of America.
As a student in this program, you’ll also be required to complete an internship. This invaluable career-building experience allows you to interact with professionals in the field and, because of our proximity to Los Angeles, you’ll be able to intern for such companies as:
- National Football League
- Los Angeles Clippers
- KCBS TV
- Marketing Maven
- Make-A-Wish Foundation
- NBC Universal
Offered as a major (BA) and a minor.
Want to add even more value to your degree? Consider one of these minors to gain a unique combination of skills and perspectives.
- Spanish Media
- Political Science
- Public Health
- Sports Management
- Innovation and Entrepreneurship
I’ve had the opportunity to learn from Dr. Heresco, Dr. Docter, Professor Grannis, Dr. Pagliasotti, and Dr. Hettinga; these professors truly do care about me as a student. I’ve only been met with constant encouragement and support to grow as an industry professional. That type of mentorship is truly invaluable to me as I become my own.
Ella Pascua '23
Communication, Film and Television Emphasis Major
My favorite aspect about the communication program is the educational environment and ambiance created by the professors. The professors give us lots of support and tools to prepare us for a professional career in the public relations, advertising, and marketing field. I really enjoyed the many opportunities to collaborate and build community with peers on high level projects, discussions, case studies, and experiences.
Aimee Barrera '22
Because of our internship programs, contacts in the professional world, strong alumni network, and the excellent support of our Career Services office, the placement rate for communication majors is quite impressive.
Recent graduates have taken rewarding jobs in a variety of fields, including market research, public relations, and broadcasting.
Our alumni study at:
- California State University, Northridge
- Columbia University School of Law
- Fashion Institute of Design
- George Washington University
- Liverpool Hope University
- London School of Economics
- Loyola Marymount University
- New York University
- Norwegian University of Science and Technology
- Pepperdine Law School
- University of Southern California
- University of California, Los Angeles
- University of Surrey (UK)
- University of California San Diego
Our alumni work for:
- ABC Television
- City of Simi Valley
- Disney ABC Television Group
- E! Entertainment
- ESPN Radio
- L.A. Kings
- Fox Sports
- NBC Universal
- Sony Pictures
- Time Magazine
- The Walt Disney Company
- United Way
- Warner Brothers
- Advertising Copywriter
- California Assembly Field Representative
- Community Service Coordinator
- Events Manager
- Human Resources Representative
- Marketing/Sales Coordinator
- Market Researcher
- News Assistant
- Podcast Producer
- Production Manager
- Public Relations Specialist
- Social Media Content Creator
- TV Development Assistant
of Cal Lutheran graduates find a job or enroll in graduate school within nine months
I attended the workshops on Grad School and CLU Career Services helped me with the application process. I cannot thank CLU enough for the amazing faculty, professors, and community I got to establish there.
Aliyah Navarro '18
Master's Student in Strategic Public Relations, University of Southern California
Santa Paula, CA