Communication

Gain strong research skills

Your studies will start with a foundation in communication theory, mass media history, and story writing. You’ll perform research about topical issues in order to critically evaluate the messages and effects of modern communication.

Individualize your degree

You’ll focus on the area of communication that most closely aligns with your goals by choosing one of several concentrations. You can also pursue a general communication degree combined with courses in other subjects related to your career objective, such as political science.

If marketing is your field of interest, you may want to consider a degree in marketing communication.

Start doing real work as part of your classes

Your courses will afford you many opportunities to take an active role in developing your communication skills through special projects and on-campus media outlets. For example, you can:

• Produce your own radio show on iCLU
• Write articles for the award-winning Echo newspaper
• Produce and implement a real advertising campaign
• Broadcast and stream university sports events
• Write, direct, and produce a student film

Join a professional community

Networking will be an important part of your career, no matter which field you choose. You can start growing your professional network as a student by participating in the national Communication honors society, Lambda Pi Eta, or in professional groups such as the American Marketing Association or the Public Relations Student Society of America.

Get invaluable job experience

You’ll be required to complete an internship. This invaluable career-building experience allows you to interact with professionals in the field. Because of our proximity to Los Angeles, you’ll be able to intern for such companies as:

• Warner Brothers
• Los Angeles Times
• Disney
• L.A. Clippers
• Fox Television

Programs

Offered as a major (B.A.) and a minor

Concentration Options

• Advertising/Public Relations
• Film and Television Production
• Journalism

Popular Minor Pairings

• Asian Studies
• Business Administration
• English
• Entrepreneurship
• French
• International Business
• Multimedia
• Political Science
• Psychology
• Sports Management