ABCs of Digital Fundraising
Thursday, June 15, 2017
9:00 am - 12:00 pm
Swenson 110
141 Faculty Street Thousand Oaks, Ca 91360
Individual Members: $45
Organizational Members:
Non-Members: $50
About this event
It’s time to build your digital fundraising skills: Online fundraising is more cost effective than direct mail and events. And, more and more donors of all ages are reporting that they prefer to donate online. Learn how to use email, your website, social media (especially Facebook), and Google’s free AdWords to reach your current and potential donors, and discover other new platforms such as crowdfunding and text campaigns. Bring your laptop or tablet for this hands-on workshop.
Faculty
Arlene Zeichner
Arlene Zeichner has worked with more than 100 clients on their digital initiatives. Her not for profit clients, for whom she has consulted on digital fundraising, platforms and distribution include PBS, KCET, Next Avenue/Twin Cities Public Television, Imagine LA and the Jerusalem Botanic Gardens. A graduate of New York University, she holds an MA from Yale and an MBA from Columbia. Her full resume is here: www.linkedin.com/in/arlenezeichner/