Helping nonprofit leaders do better at doing good

From Data to Donors: Strategizing Your Individual Donor Plan

Thursday, February 24, 2022

9:00 am - 10:30 am
Virtual Workshop via Zoom

Individual Members: No Additional Fee
Organizational Members: No Additional Fee
Non-Members: $35


About this event

Prospect research reveals personal backgrounds, wealth indicators and philanthropic history so you can quickly identify and focus your attention on the best prospects. You’ll be able to predict both a prospect’s giving capacity and find ways to gauge his or her affinity for your nonprofit. In this workshop, you will learn how to locate new donor prospects, how to increase funding from current donors, how to read a 990, and which of your current donors make the best planned giving prospects.

You know who your best donors are, but how do you know which ones could be giving more? Surprisingly, the answer to this question is likely already living within your data. In this session, we’ll cover some helpful data mining strategies that can allow you to uncover and prioritize previously unrecognized prospects, including:

  • What you should and should not expect to find
  • Specific data points to look for to uncover strong giving potential
  • Useful free and low-cost resources to help you conduct more in-depth research on your best prospects.
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Ashley Brown

Ashley Brown is the Director of Development at Interface Children and Family Services. Prior to this role, she served as the Director of Development at United Cerebral Palsy of Los Angeles, Ventura & Santa Barbara Counties and Director of Prospect Research and Analytics at California Lutheran University. In these roles, she has helped the organizations strengthen their research and prospect management practices to integrate analytics and reporting to support fundraising. 

Ashley is currently on the board of the Santa Barbara-Ventura chapter of the Association of Fundraising Professionals. A two time graduate of University of California, Santa Barbara, she earned her Bachelor of Arts degree in Communications, graduating with distinction in her major, and her Master of Arts degree in Global and International Studies, with an emphasis in Political Economy and Development.