Justin R. Muñoz, Ph.D.

About

After working in the private sector for a few years, Dr. Muñoz started working on his PhD in 2017.  During his 4 years in the program, he met and worked with some amazing faculty members and other doctoral students at several universities around the world.  His research interests include business-to-business sales and strategy along with branding, advertising, sustainability, and sports marketing. He has taught a variety of classes including Principles of Marketing, Sales and Selling Management, and Marketing Research. He graduated in May 2021 with his doctorate in Business Administration with a concentration in Marketing from the University of Texas at El Paso, a recently rated Research 1 institution.

He is very happy and excited to be here at CLU and hopes to work closely with the other faculty and staff.   His hope is to have long-lasting positive impression on all students that he teaches and to help them reach the top of their potential and their future careers.     

Education

The University of Texas at El Paso- Ph.D. in Business Administration (Marketing)- 2021

The University of Texas at El Paso- Master of Business Administration (General Management)- 2014

The University of Texas at El Paso- Bachelor of Business Administration (HR Management) - 2012

Expertise

Business-to-business sales and strategy along with branding, advertising, sustainability, and sports marketing.

Publications

Peer Reviewed Publications

Gilliam, David, Muñoz, Justin R., Jimenez-Arevalo, Fernando, and Kyle, Christopher (2021), “Exploring Textual Modes, Imagery, and Claims in B2B and B2C Print Advertising”, Journal of Business to Business Marketing

Research in Progress

Muñoz, Justin R., Moreno, Gabriel, Flores, Milton A., and Frankwick, Gary, “A Peculiar View of the Holistic Salesperson: The Mediating Effect of Self-concept Clarity with Training on Sales Performance”, To be submitted to the Journal of Marketing.

Muñoz, Justin R., “Do You Understand What Our Green Products Can Do For Your Business: Increasing Purchase Intention of Sustainable Products in a B2B Landscape”, To be submitted to the Journal of the Academy of Marketing Science.

Muñoz, Justin R. “Frugality Can Be Central to Product Success:  A View of Frugal Innovation, Perceived Value, and Purchase Intention”, To be submitted to the Journal of Professional Selling and Sales Management.

Muñoz, Justin R., “Green Gains Green: A View of How Sales Performance is Affected by Communicating Green Efforts from Sellers to Buyers”, To be submitted to Industrial Marketing Management.

Muñoz, Justin R., “The Time Has Come for a Sustainable Discussion: A View of Organizations and their Sustainable Efforts on Potential Customers “, To be submitted to the Journal of Business Research.

Muñoz, Justin R., Moreno, Gabriel, Flores, Milton A., and Flores, Felix, “I Know Exactly What You Need: A View of Training and Sales Performance and the Intervening Consumer and Market Traits”, To be submitted to the Journal of Business Research.

Muñoz, Justin R., Rau, Prahdeep, Ramirez, Edward, “Oh How Times Are Changing: A View of How Sales Performance is Affected by Changes in Economic Unions, Advertising, and Country Differences”, To be submitted to Journal of the Academy of Marketing Science.

Muñoz, Justin R. and Jimenez-Arevalo, Fernando, “Sink or Swim: An Examination of Two Approaches to Training Sales Employees”, To be submitted to Journal of Personal Selling and Sales Management.

Muñoz Justin R. and Ablanedo-Rosas, Jose, “Without Sales, We Cannot Survive: A Bibliometric Analysis of Sales Performance with Main Path Analysis, To be submitted to Journal of Business Research.

Muñoz, Justin R. and Ablanedo-Rosas, Jose, “This Town Isn’t Big Enough for the Both of Us: A Bootstrapped Dual-role Factor DEA Analysis of Major League Baseball with Two Teams in One City”, To be submitted to Journal of Sports Management.

Peer Reviewed Conference Proceedings 

Muñoz, Justin R. (2021), “Green Gains Green: A View of How Sales Performance is Affected by Communicating Green Efforts from Sellers to Buyers”, European Journal of Marketing Summit, Rollins College, Orlando, FL, USA

Muñoz, Justin R. (2020), “Frugality Can Be Central to Product Success:  A View of Frugal Innovation, Perceived Value, and Purchase Intention”, Society for Marketing Advances Doctoral Consortium, Ft. Worth, TX, USA

Muñoz, Justin R. (2020), “Green Gains Green:  A View of How Sales is Affected by Sustainability and Innovation in a B2B Setting”, Emerging Scholars Symposium 2020, East Carolina University, Greenville, NC, USA

Muñoz, Justin R., Moreno, Gabriel, Flores, Milton, A., Ablanedo-Rosas, Jose (2020), “Without Sales, We Cannot Survive: A Bibliometric Analysis of Sales Performance with Main Path Analysis”, Summer American Marketing Association Conference 2020, San Francisco, CA, USA

Muñoz, Justin R., Moreno, Gabriel, Flores, Milton, A., Flores, Felix (2020), “I Know Exactly What You Need: A View of Training and Sales Performance and the Intervening Consumer and Market Traits”, Summer American Marketing Association Conference 2020, San Francisco, CA, USA

Moreno, Gabriel, Muñoz, Justin R., Flores, Milton, A. and Ablanedo-Rosas, Jose (2020), “Does Market Orientation Improve Retail Efficiency? A Two-Stage Validation Using Bootstrapped Data Envelopment Analysis”, Winter American Marketing Association Conference 2020, San Diego, CA, USA

Moreno, Gabriel, Flores, Milton A., and Muñoz, Justin R. (2020), “The Adverse Effect of Role Conflict on Salespeople’s Intuition and Sales Performance during B2B Prospecting”, 48th Academy of Marketing Sciences Conference, Coral Gables, FL, USA

Muñoz, Justin R., Frankwick, Gary, Moreno, Gabriel, and Flores Milton A. (2019), “Doing it My Way: The Mediating Role of Deviating from Company Sales Guidelines”, Summer American Marketing Association Conference 2019, Chicago, IL, USA

Muñoz, Justin R. and Jimenez, Fernando (2019), “Sink or Swim: An Examination of Two Training Approaches for Sales Employees”, Summer American Marketing Association Conference 2019, Chicago, IL, USA

Muñoz, Justin R., Rau, Prahdeep, Ramirez, Edward, (2019), “Oh How Times Are Changing: A View of How Sales Performance is Affected by Changes in Economic Unions, Advertising, and Country Differences”, Summer Doctoral Institute 2019, George Washington University, Washington D.C., USA

Gilliam, David, Justin R. Muñoz, Fernando Jimenez, and Christopher Kyle (2019), “Influential Language, Imagery and Claims in Business-to-Business Print Advertising”, 47th Academy of Marketing Sciences Conference, Vancouver, BC, Canada

Muñoz, Justin R. (2019), “How About Red? Maybe Black?  No, I Think I’ll Go with Blue.

How Logo Color Can Affect Decisions in a B2B Environment”, Summer American Marketing Association Conference 2019, Chicago, IL, USA

Moreno, Gabriel, Muñoz, Justin R., Flores, Milton A., and Frankwick, Gary (2019), “Prospect Evaluation: An Intuition-based Approach in the Presence of Market Turbulence”, Summer American Marketing Association Conference 2019, Chicago, IL, USA