Sports Communication


Let your talent do the talking.

Sports communication is the glue that binds various aspects of the athletic world together. It strengthens teams, cultivates a positive fan base, and projects a strong image for the sport itself. Our major program will prepare you to contribute in these areas.

Learn the power of sports language

Everyone involved in sports — whether they are media professionals, athletes, or coaches — utilizes communication to collaborate, train and lead. In our courses, you will learn how to harness the power of language — from the origin of sports metaphors such as “home run” and “Hail Mary pass” to the strategies of effective communication — and quickly capture the attention of your target audience.

Dive into the sports scene

As a sports communication student, you will have opportunities to participate in student organizations related to public relations, marketing, and sports management. You can also take part in Lambda Pi Eta, the communication honor society, and be actively involved in the communication department.


 Required courses:
  • COMM 317/Sports Media & Society (4 credits)
  • COMM 411/Sports Related Marketing (4 credits) 
Choose at least one:
  • COMM 231/Media Writing (4 credits)
  • COMM 342/Principles of Public Relations (4 credits)
  • COMM 404/Broadcast Sports Production (4 credits)

In addition to the required courses, choose any two Communication courses.

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