School of Management

Forward Together

Forward Together Webinar Series

Forward Together Webinar Series banner

Bringing interesting topics and people to our global community of students, alumni, and leaders in business and government to empower, educate and inspire. 

In each webinar we will bring experts from industry to our community with the purpose of sparking thought, connecting people, and stimulating engaging discussions.

Finding Purpose the Japanese Way - IKIGAI for Leaders

Wednesday, January 27, 2020
12:00 p.m. - 12:45 p.m. (PST) on ZOOM
Frank Brueck, Director, The Ikigai Corporation; Honorary Professor, University of Stellenbosch, Cape Town, South Africa

Ikigai Leadership TypesYes, it is possible to have a working life that’s enjoyable, meaningful and successful, all at the same time. The Japanese even have a word for it: Ikigai – sometimes referred to as the reason why we get up in the morning. In other words the purpose of your (working) life. In this presentation you will learn about the 4 main dimensions of Ikigai which are also believed to be the main reason for longevity of the people in Okinawa. In his latest book Frank Brueck transferred this ancient Asian concept to modern business and developed a model that helps leaders to find their way towards their own purpose in life. Find out which of 8 different leader types you belong to and how to develop towards your own Ikigai. Most importantly you can’t achieve it on your own, you will always need to consider how to integrate “What the World Needs” in what you do. Embracing the concept of Ikigai in your work will change what type of leader you already are – or you want to become. Although the term Ikigai is mostly used on an individual level only, you will learn that it can be applied a collective organisational level as well -  with 8 different Ikigai Business Types.

Reference: Brueck, Frank (2020): IKIGAI for Leaders and Organisations – the way to individual and collective purpose and meaning. USA: lulu.
Speaker Bio

Frank Brueck HeadshotFrank Brueck successfully drives change processes for organizations and their leaders.

He developed the concept of the IKIGAI Corporation and Leadership concept with a unique assessment tool: Http://

He is an experienced consultant, trainer, lecturer and researcher in the fields of CSR/Sustainability, business and leadership development as well as Intercultural Management.

He is co-founder of the GOLDEN for Impact Foundation ( ), an international research foundation on sustainability transformation in business called aiming to catalyze the transition for companies towards Flourishing Organizations.




Past Webinars


Recorded Webinars

Aviation in the Age of COVID-19Kevin Bumen Headshot

Wednesday, January 13th, 2021

Kevin Bumen, Chief Commercial Officer for San Francisco International Airport (SFO) gave an overview of SFO’s Recovery to Resilience Framework and lessons learned through COVID time (positives and challenges). Also, he gave an update on the air bridge development concept and challenges for SFO in the next 3-5 years.

WATCH - Coming SooN

Reinventing an Award-Winning Magazine and Live Events Business Due to Pandemic

Wednesday, November 18, 2020

How did a 13-year-old print publishing and live events business shift its business model to address demand in a COVID economy, when print and live events revenue were already declining by 90%? Listen as David L. Wurth, founder and CEO of C-Suite Media, Inc. led his company through the pandemic. After six months of adapting to changing circumstances, CSQ identified both the importance of being digitally relevant and that human connectivity was in even higher demand than before. As a result, the need for new strategies in business development has allowed for CSQ to further expand on and develop new products. 


How Corporations Adjust During a Global Pandemic

Wednesday, November 4, 2020

Nissan, one of the largest automakers in the world, was undergoing a comprehensive restructuring and brand revitalization initiative under new global leadership when the coronavirus pandemic struck. Listen as Cal Lutheran alumnusMike Colleran, Senior Vice President Marketing & Sales, and Corporate Officer, Nissan North America at Nissan Motor Corporatio shares key learnings on navigating the pandemic while also pointing the Nissan brand toward a successful future. Hear firsthand how Nissan addressed the pandemic head-on by prioritizing safety while implementing cost control, and adjusting to new business realities and consumer behavior. Mike also discussed the effort to bring a global manufacturing organization back online safely while preparing for Nissan’s largest product launch offensive in a decade.

Watch - Coming Soon

"Back to the Future" with the School of Management 

Friday, October 23, 2020

We held a special edition of our Forward Together webinar series for virtual Homecoming 2020. We invited back an older alumnus, Jeff Brouelette ‘91 and a younger alumna, Giselle Lopez ‘19, pairing them in contrast to our second longest serving faculty member (40 years!), Ed Julius  and a more recent faculty member, Ran Lu-AndrewsThrough a panel discussion, moderated by Henry Dubroff, editor of the Pacific Coast Business Times, the four discussed where SOM has been and where we are headed, looked at how business career paths have evolved and where they are going, how culture/society has shaped the school  and what the future looks like. It was inspiring, geniune, insightful and hopeful. A reception followed the panel discussion, moderated by alumnus, Cory Stigile '98.


Quantitative Strategic Decision Making During a Crisis

Wednesday, September 30, 2020 

It is expected from a leader to make decisions continuously, but not any decision. Decisions ought to be right and strategic. Both of these attributes are subjective and varied as time passes. Obviously, more time exposes us to more facts and information which affect the quality of the decision. But time is the element most in demand, especially during crises. In this talk, it is intended to discuss fundamentals of human psychology in respect to decision making, and how to utilize some tools and develop some skills to be able to reach a decision with enough confidence to execute during the crisis and achieve the desired outcome within acceptable range of deviation.

The webinar includes a short presentation by Hamed Khalkhali, Vice President, Engineering, AeroVironment, with an open, interactive Q&A session, moderated by Mike Panesis, Executive Director, Center for Entrepreneurship. 


Global Supply Chain Risk Management during Uncertain Times: 
Strategies and techniques for managing in the new normal

Wednesday, September 2, 2020

As COVID-19 spread, countries on every continent went into lock down, and global supply chains came to a complete halt. Uncertainty is the new normal for supply chain managers, and there is no silver bullet. Based on his article, “Risk Management in an Era of Extreme Uncertainty”, published in Supply Chain Management Review (July/Aug 2020), Sumantra will addressed strategies and techniques that may provide a template for managing in uncertain times. 

The webinar includes a short presentation by Sumantra Sengupta, managing director of EVM Partners, LLC., followed by an open, interactive Q&A session, moderated by Dean Apfelthaler. 


Managing the Unimaginable: Crisis as an Opportunity

Wednesday, August 12, 2020

In this webinar, Kelly Kimball, Co-Founder and Executive Chairman at Vitu shared some perspectives on how managing the unimaginable can turn a crisis into an opportunity. The webinar is informative, insightful and will offers viewers a new perspective, from an experienced entrepreneur, leader and visionary.


Responses to COVID-19 in Asia: Healthcare and Economy

Monday, June 22, 2020

In this webinar, Dr. Rafiq Dossani, Director, Center for Asia Pacific Policy at RAND shared some perspectives on how countries in Asia continue to grapple with COVID-19 and tackle the challenges to healthcare sector in particular and the broader economy, in general. The webinar is informative and insightful and offers participants insights into public policies in one of the most populous regions in the world.


Leadership and Innovation in Crisis

Friday, June 12, 2020 

Featuring Larry Clark, Managing Director of Global Learning Solutions and Mary Anne Amato, Director of Learning & Development, Global Sales at Harvard Business Publishing Corporate Learning.

History has shown that crisis creates opportunity for innovation. In this session, Larry Clark and Mary Anne Amato shared insights into four key shifts that occur in times of crisis that foster the conditions for new thinking and doing. They also shared Harvard’s research on key ways that leaders can maintain the effect of these shifts beyond a crisis so an innovation mindset becomes embedded in the culture of their organizations.

Download Speaker Slide Deck


The Federal Legislative Response to COVID-19: Public Policies to Assist Frontline Health Care Providers

Wednesday, May 27, 2020

Featuring Richard Mereu, Chief Governmental Relations Officer, Emergency Nurses Association
Moderated by Sabith Kahn, Program Director, Master in Public Policy and Administration

The federal government has taken unprecedented steps in response to the coronavirus pandemic. As part of this effort, Congress passed four major pieces of legislation related to COVID-19 in less than two months. These bills included initiatives to protect the safety of frontline health care workers and provide them with the resources to properly care for their patients.

This presentation provided an overview of these extraordinary efforts and insights on the critical role of advocacy in the passage of coronavirus-related legislation. It also focused on the importance of public service in promoting effective policies during this crisis.

Our guest speaker was Richard Mereu, chief government relations officer for the Emergency Nurses Association, a 46,000-member trade association based in the Chicago metropolitan area.

Watch the webinar - Coming Soon

Design Thinking: Pre- and Post- COVID-19

Wednesday, May 13, 2020

Featuring Ravi Sawhney, Founder and CEO, RKS Design
Moderated by Gerhard Apfelthaler, Dean, School of Management

Learn how RKS Design, a globally recognized design and innovation consulting firm whose mission is to move people through design, is working through the COVID-19 crisis. Our guest speaker was Ravi Sawhney, founder and CEO of RKS Design and member of the Dean’s Executive Council at California Lutheran University’s School of Management. Mr. Sawhney discussed personal and organizational strategies that have been employed, due to the crisis, at RKS Design.


Covid-19 – Crisis management & Recovery Scenarios: An example in the Multinational Beauty/Haircare Industry

Wednesday, April 22, 2020

Featuring Stefan L. Mund, Regional Head, Henkel Beauty CareHair Professional North America
Moderated by Gerhard Apfelthaler, Dean, School of Management

Learn how a multinational beauty and haircare corporation is working through the COVID-19 crisis. Stefan Mund, VP and Regional Head North America at Henkel and member of the Dean’s Executive Council at California Lutheran University School of Management, will discuss personal and organizational strategies to navigate challenging times. Henkel, a German-based multinational corporation successfully markets beauty brands such as Dial, Schwarzkopf, Sexy Hair, DevaCurl, and others.

Watch the Webinar

Career Entry and Advancement in Time of Crisis

Wednesday, April 17, 2020


Monica Tobin, Associate Director, Executive Search, Century Group
Becky Bruno, President, Bruno Recruiting Group
Nate Corte, Director, Head of Strategy & Operations, Global Engineering, Amgen
Betsy Berkhemer-Credaire, CEO, Berkhemer Clayton Retained Executive Search and 2020 Women on Boards

Industry experts discuss how to manage your job search through this COVID-19 pandemic. Our panelists weigh in on how you can focus your online presence, virtual interviews, and networking. We know students are looking for guidance on how to approach the job market and move forward in their career paths. Remember, we are all in this together and we want to help you get through this global crisis.