Paths to Professionalism
Wednesday, March 11, 2020
7:30 a.m. - 9:00 a.m.
Career paths are not a straight line. Yours will be as unique to you as you are to the world. Join us to:
- Get answers to your career questions
- Network and make connections
- Get a realistic view of the job search environment
- Prepare for the Career & Intern Expo
All Cal Lutheran students are welcome. Get involved and engage with our energetic panelists who want to help you find your path to career success.
Hot Breakfast will be available.
Business casual attire is required.
ADDED: Stay and have your portrait taken for your LinkedIn profile immediately following the event!!
7:30 a.m. - Hot Breakfast
7:45 a.m. - Invocation
7:50 a.m. - Welcome
8:00 a.m. - Introduction to Panel Speakers
8:20 a.m. - Panel Question and Answer
8:55 a.m. - Conclusion and Adjournment
Chief Marketing Officer, AmaWaterways River Cruises
Results-driven, travel industry marketing professional with over 15 years of experience in delivering best-in-class, customer-centric B2C and B2B communication strategies for global brands like Royal Caribbean International, Universal Orlando Resort and Silversea Cruises. Most recently named Chief Marketing Officer for AmaWaterways, the leader in active river cruising.
Accomplished subject matter expert in the development of integrated, personalized marketing strategies targeting the always addressable consumer. Expertise in the acquisition and retention of new and existing customers, as well as, ensuring marketing programs deliver a cohesive customer experience and drive maximum engagement irrespective of content delivery channel. High regard for the travel advisor community and their role in the ever-growing travel industry.
Extensive experience working with internal cross-functional teams providing leadership into the creation and management of loyalty program initiatives including channel and communication strategies, customer segmentation, reporting, testing, and analysis.
Well-traveled, trilingual speaker fluent in Spanish, Italian and English.
Award-winning AmaWaterways, is the leader in active river cruising in Europe, Southeast Asia, and Africa. It operates 23 ships offering luxury 4 to 14 day location and themed itineraries. Amawaterways is headquartered in Calabasas, California where departments such as finance, marketing, product development, sales, and reservations are staffed. Amawaterways supports Cal Lutheran students and faculty by hosting internships, course site visits, and contributing to program advisory councils.
Executive Director of the Camarillo Hotel & Tourism Association
Yuliana Gonzalez serves as the Executive Director of the Camarillo Hotel & Tourism
Association. A marketing-focused organization, Yuliana oversees the implementation
of data-driven marketing strategies and innovative advertising campaigns aimed at
increasing hotel occupancy and tourism in Camarillo. Utilizing key target markets
and demographics to strategically define audiences, she is constantly looking at new
ways to inspire travel. Her past work in marketing, PR and social media has led to
successful campaigns that have attained measurable results and brand exposure. A proud
graduate of Cal State Northridge, Yuliana received a Bachelor's degree in Journalism
and Chicano, a Studies before finding her passion for marketing.
The Camarillo Hotel and Tourism Association
The Camarillo Hotel and Tourism Association (CHTA) is responsible for marketing and promoting the City of Camarillo regionally, domestically and internationally as a tourism destination with the goal of increasing hotel overnight stays. This is accomplished by highlighting the uniqueness of the area and promoting it as a leisure, meetings and sports event destination. Now in its fifth year of existence, CHTA has developed marketing programs and established strategic partnerships to increase visitation to the City of Camarillo. Guided by its mission, “with leadership and innovation, CHTA will develop a robust hotel and tourism industry in the City of Camarillo through collaborative planning and by connecting people, ideas and resources”, CHTA is committed to creating a thriving tourism industry in Camarillo.
President and CEO, Sun Hill Properties LLC, Hillcrest Real Estate LLC and DBA Hilton LA Universal City
Mark D. Davis is President and Chief Executive Officer of two property management and real estate companies, Sun Hill Properties and Hillcrest Real Estate. He also serves as general manager of the Hilton Los Angeles Universal City. Mark has over 43 years’ experience in the hospitality industry and has received numerous awards for service and performance excellence. Twenty three of years of his service to the industry has been focused in hotel repositioning and driving financial performance for hotel owners.
On a daily basis, Mark partners with staff at various levels of the organization. This may include hotel front office staff delivering on the guest experience each day. It includes management teams that support the hotel and property management business in disciplines such as event planning, marketing, sales, human resources, accounting, and finance.
Mark also contributes to several associations as a board member including the Los
Angeles Convention and Tourism and San Fernando Valley Industry & Commerce Association.
About Sun Hill properties, INC
Sun Hill Properties is a property management company that specializes in the management and operation of full-service hotel properties. Sun Hill operates two properties in California (Universal Studios and Simi Valley) and in two in Colorado. Sun Hill is also expanding operations in San Francisco where it will manage and operate a mixed used luxury Hotel, residences, and retail development.
Sun Hill Properties has also offers asset and project management services and has earned a solid reputation among the best hotel development companies. Sun Hill employs hotel operations and management staff as well as real estate development and finance professionals.
Sun Hill properties will be recruiting at the Cal Lutheran Career and Intern Expo.
- Warren Spieker, Managing Partner, Continuing Life
- Karen Boublis, SPHR, SHRM-SCP, Founder and Principal Consultant, HR Business Solutionz
- Daren Dickerson, Chief Financial Offer, Shield Heathcare
- Grace Martinez, MBA - Deputy of Operations for Advanced Electronic Warfare Technologies, Naval Air Warfare Center, Pt. Mugu
- Alan Cohen, MBA - Chief Marketing Officer, Consultant
- Payal Kamdar, GISP, PMP, OCP, Six Sigma Green Belt, CSM - CEO and Founder, VSolvit, LLC
Watch 2016 and 2017 Paths to Professionalism events
- Primo Custodio - Vice President, Human Resources, Operations and Technical Services (rt. 2016), NBCUniversal
- Cynthia Kiefer - President and founder, Zmatches.com
- Jim Howard - Managing partner and founder, Progression REI
- Susan Smuck, Human Resources Professional and Chair of Cal Lutheran Board of Regents
- Sabina Shaikh, V.P. Worldwide Strategic Alliances, Salesforce
- Sue Coakley, Marketing Leader, Acquisition & Retention, Symantec Corp.