Sports Communication

Bachelor of Arts

Communication is the foundation of every sport.

Sports touch nearly every aspect of our lives, from casual recreation and fitness to the fandom of college athletics and professional sports. Working behind the scenes are a number of talented professionals in media production, public relations, content creation and much more — each with their own unique sports career.

This is a new major starting Fall 2024.

The Curriculum

Blaze your own path

Our custom curriculum plan gives you the opportunity to personalize your course schedule as you make sense of the growth and wide-reaching impact of sports on society and culture.

You’ll begin building your major by taking our Sports, Media, and Society course. Then, you’ll have the option to select courses across the full range of communication offerings. Just like a great coach, our advisors will help you find the path that plays to your strengths and interests.

Learn the power of sports language

Everyone involved in sports — whether they are media professionals, athletes, or coaches — utilizes communication to collaborate, train and lead.

In our courses, you will learn how to harness the power of language — from the origin of sports metaphors such as “home run” and “Hail Mary pass” to the strategies of effective communication — and quickly capture the attention of your target audience.

Dive straight into the sports scene

Students in the sports communication major have opportunities to participate in student organizations related to public relations, marketing, and sports management. You can also take part in Lambda Pi Eta, the communication honor society, and be actively involved in the communication department.

By jumping in and trying out your interests as a student, you will open the door to future opportunities for your career in sports communication.

Programs

Offered as a major (BA).

Recommended Minors

Want to add even more value to your degree? Consider one of these minors to gain a unique combination of skills and perspectives.

Department Website Tuition & Financial Aid

The Experience

Simply saying I’m grateful for what the Cal Lutheran Communication Department has done for me and my career in sports would be an extreme understatement. Having the opportunity to network and learn from some of the best sports industry executives has allowed me to jump-start my career through positions with both the LA Kings and LA Rams.

Parker Smith '23
Communications Associate, Los Angeles Kings

Cal Lutheran’s communication department has done a lot to prepare me for success in my future career. Many of the upper-division courses focus on career skills rather than classroom content. My professors have also brought guest speakers into my classes and connected us with amazing people in the field to help us find potential internship and job opportunities. It is helpful having connections considering how vast the communication and public relations world is, our professors make sure to equip us with the best resources possible.

Mara Powner '23
Communication, Sports Communication Emphasis Major

Your Future

Information sources continue to increase in the sphere of sports communication as never before. This trend of recent growth has created new demand for careers in fan engagement, media relations, social media, and event planning — just to name a few exciting fields.

We help you prepare for a successful career by connecting you to guest speaker panels as well as part-time jobs and internships in partnership with our Career Services office. Our sports communication graduates are quite successful in landing career-related jobs.