Music and Technology – An entrepreneurial journey

Entrepreneur Speaker Series (virtual, Pacific time)

Music and Technology – An entrepreneurial journey

Susan Wolf and Marcus Ryle are the co-founders of Line 6, a company that makes musical instrument technology products for guitarists. Their journey began with a shared love of music and evolved into the creation of a leading international brand with hundreds of employees and millions of customers. Join in to learn...

  • How they transitioned from consultants to entrepreneurs
  • How they built a company culture that fostered innovation
  • The pros and cons of venture funding
  • How to truly listen to customers
  • Acquisition of additional brands and technology
  • How they sold their company to Yamaha Corporation

About Susan & Marcus Susan Wolf and Marcus Ryle met as teenagers in the ‘70s and performed for many years in bands together. While still making music, they founded the consulting company Fast Forward Designs in the ‘80s and designed award-winning musical instrument and recording products for brands such as Alesis and Avid. By the ‘90s they were ready to build their own products, and created the Line 6 brand, which grew to over $100M in revenue and was sold to Yamaha Corporation of Japan in 2014. Susan and Marcus now have returned to consulting in order to apply their decades of business experience to helping other entrepreneurs achieve their dreams.

Join us! There's no charge, but registration is required to receive the ZOOM link.

Please note that the event is scheduled at 7 p.m. PDT.


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Sponsored By
School of Management Center for Entrepreneurship

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