Communication

Offered as a major (B.A.) and a minor

Direct. Publish. Advertise.

A communication major permits you to individualize your degree, either in order to explore subjects of personal interest or to prepare for a unique career objective.

Whichever your concentration, you will acquire the tools to frame effective messages in a wide variety of media and platforms.

The Curriculum

What can you do with a communication degree? Job applicants today must have the tools to frame effective messages in a wide variety of media and platforms. To that end, not only does the Communication Department at Cal Lutheran offer a broad array of mass communication courses but requires that its graduates demonstrate proficiencies in writing, speaking and media production, requires at least one internship, and lays out a unique core curriculum that equips graduates with a background in mass media history, media writing and communication theory. The department boasts an award-winning student newspaper, The Echo, and a campus-wide cable radio station and student news program.

A degree in communication with a concentration in advertising and public relations, film and television production or journalism specified on the diploma is the choice of students who wish to specialize in a field. The general communication major, on the other hand, permits students to individualize their degrees, either in order to explore subjects of personal interest or to prepare for a career objective other than the concentration areas.

In addition to regular course work, at least one cooperative education experience or senior project is required of each communication graduate. Many students choose to add a variety of media projects, internships, part-time employment, or field experience to their résumés. Cal Lutheran students have recently interned in top tier TV and radio stations, newspapers, and marketing departments for companies including Disney, J.D. Power, and Warner Brothers.


The Professors


Your Future

Because of our internship programs, contacts in the professional world and the excellent support of the Career Services Center, the placement rate for Cal Lutheran communication majors is quite impressive. Recent graduates have taken rewarding jobs in public relations, human resources, media market research, education, publishing, radio, television, or have entered graduate school.

Employers

  • Abercrombie & Fitch
  • ESPN Radio
  • Fox Sports
  • NBC Universal
  • Sony Pictures
  • Time Magazine
  • Warner Brothers
  • ABC Television

Career Paths

  • Account Executive
  • Marketing/Sales Coordinator
  • TV Development Assistant
  • Sales Consultant
  • Advertising Copywriter
  • Radio DJ
  • Public Relations Specialist
  • Market Researcher
97%
of Cal Lutheran students are either enrolled in graduate programs or are employed within nine months of graduation.

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