Communication

Bachelor of Arts

Create effective messages across all forms of media.

From major corporations and sports teams to small nonprofits and government agencies, every industry needs employees with communication skills. The skills you learn in this program will make you a competitive candidate in a variety of fields and endeavors.

The Curriculum
Customize your degree

After developing a strong foundation in communication, you’ll be able to customize your education in one of several concentrations. You’ll focus on the area of communication that closely aligns with your career goals.

Build your portfolio with real-world experience

Your courses will afford you many opportunities to take an active role in developing your communication skills through special projects and on-campus media outlets. For example, you can:

  • Produce your own radio show on iCLU
  • Write articles and take photos for the award-winning Echo newspaper
  • Produce and implement advertising and social media campaigns
  • Broadcast and stream university sports events
Gain an invaluable network and job experience

You can start growing your professional network by participating in the national communication honors society, Lambda Pi Eta, or in professional groups such as the American Marketing Association and the Public Relations Student Society of America.

As a student in this program, you’ll also be required to complete an internship. This invaluable career-building experience allows you to interact with professionals in the field and, because of our proximity to Los Angeles, you’ll be able to intern for such companies as:

  • National Football League
  • Los Angeles Clippers
  • KCBS TV
  • Marketing Maven
  • Make-A-Wish Foundation
  • NBC Universal

Emphasis Areas

Programs

Offered as a major (BA) and a minor.


Recommended Minors

Want to add even more value to your degree? Consider one of these minors to gain a unique combination of skills and perspectives.


The Experience

I’ve had the opportunity to learn from Dr. Heresco, Dr. Docter, Professor Grannis, Dr. Pagliasotti, and Dr. Hettinga; these professors truly do care about me as a student. I’ve only been met with constant encouragement and support to grow as an industry professional. That type of mentorship is truly invaluable to me as I become my own.

Ella Pascua '23
Communication, Film and Television Emphasis Major

As a communication major I have had the opportunity to discover and pursue many avenues in my college career. I’ve been able to build skills that are specific to writing and reporting news, but I have acquired skills that can help me outside of journalism, such as in movie production, web design, research and more.

Alesandria Posada ’16

Read Alesandria’s Story

Your Future

Because of our internship programs, contacts in the professional world, strong alumni network, and the excellent support of our Career Services office, the placement rate for communication majors is quite impressive.

Recent graduates have taken rewarding jobs in a variety of fields, including market research, public relations, and broadcasting.


Our alumni study at:
  • California State University, Northridge
  • Columbia University School of Law
  • Fashion Institute of Design
  • George Washington University
  • Liverpool Hope University
  • London School of Economics
  • Loyola Marymount University
  • New York University
  • Norwegian University of Science and Technology
  • Pepperdine Law School
  • University of Southern California
  • University of California, Los Angeles
  • University of Surrey (UK)
  • University of California San Diego
Our alumni work for:
  • ABC Television
  • City of Simi Valley
  • Disney ABC Television Group
  • E! Entertainment
  • Edelman
  • ESPN Radio
  • L.A. Kings
  • Fox Sports
  • NBC Universal
  • Sony Pictures
  • Time Magazine
  • The Walt Disney Company
  • United Way
  • Warner Brothers
Career paths:
  • Advertising Copywriter
  • California Assembly Field Representative
  • Community Service Coordinator
  • Events Manager
  • Human Resources Representative
  • Marketing/Sales Coordinator
  • Market Researcher
  • News Assistant
  • Podcast Producer
  • Production Manager
  • Public Relations Specialist
  • Social Media Content Creator
  • TV Development Assistant

of Cal Lutheran graduates find a job or enroll in graduate school within nine months

More Career Outcomes



I plan on going into entertainment marketing for the film and TV industry; my dream job would be to work for Disney. One piece of advice I have regarding grad school is to just go for it. There will always be an excuse for why you shouldn't pursue grad school, but the measure of your life should be on the risks you take. I definitely took a huge risk getting my master's abroad in London, but it has only bolstered my confidence in my capabilities.

Ellesandria Smith '14
Communication, Public Relations and Advertising Emphasis Major
Master of International Marketing '16, Hult International Business School, London

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