Social Media Toolkit

Hashtags   Yard Sign   Zoom   Instagram   GIPHY   Facebook


Tell everyone that you're admitted to Cal Lutheran by using the hashtags #Going2CLU and #CalLutheran. If you use the hashtags in a public post, make sure to tag us (@CalLutheran)!

Cal Lu Bound Yard Sign GraphicYard Sign

Download and print out our sign and proudly tell the world that you're Cal Lutheran Bound!

Zoom Backgrounds

Show some Cal Lutheran spirit on Zoom! Download one of our custom Zoom backgrounds and upload it as one of your virtual backgrounds.

Stadium view
north campus at night
gumby at night
future regal
future kingsmen

Instagram AR Effect

With our new AR effect, you can literally “picture yourself” at Cal Lutheran while sharing the exciting news of where you’re going to college!

How to use:
  1. In the Instagram app, go to California Lutheran University’s profile (@callutheran)
  2. Tap the Effects icon (a smiley face with stars)
  3. Select the “I’m going!” effect
  4. Tap “Try it” to use it in your own story. Be sure to tap the screen to change the background!
  5. Add the #Going2CLU and #CalLutheran hashtags to your post!

Instagram AR effect

GIF Stickers

To see all of Cal Lutheran’s GIF stickers, check out our Giphy page. You can use these on Instagram, Snapchat, Facebook, TikTok, and anywhere else Giphy stickers are supported. And lastly, don't forget to add the #Going2CLU and #CalLutheran hashtags to your post!

Instagram Stories

While editing your story, swipe up and search “Cal Lutheran” or “going to Cal Lu” then scroll down to the GIPHY section

Snapchat Stories

While editing your story, tap the sticker icon (a square with one folded corner) and search “Cal Lutheran” or “going to Cal Lu”

Facebook Stories / Posts

While editing your photo post or story, swipe up and tap the GIF search icon, then search “Cal Lutheran” or “going to Cal Lu”

TikTok Videos

While editing your video, press the Stickers icon then search “Cal Lutheran” or “going to Cal Lu”

GIF sticker 1

GIF sticker 2

Facebook Profile Picture Frame

It takes just a few seconds to add this frame to your Facebook profile picture on a computer.

On your phone, it’s pretty easy too:

    1. Open the Facebook app, and go to your profile
    2. Tap your profile picture
    3. Select “Add Frame”
    4. Search “going to Cal Lu” and select the “I’m going to Cal Lutheran!” frame
    5. Add the #Going2CLU and #CalLutheran hashtags to your post!

Facebook frame