Entrepreneurs-In-Residence (EIR)

The School of Management at California Lutheran University offers leading edge, modern business education to its students - via its dedicated professors, adjunct instructors, as well as its experienced Entrepreneurs-in-Residence. They have started and grown successful businesses, and are actively sharing their expertise with our community of founders at Hub101 and students at Cal Lutheran’s School of Management.

Currently, the following individuals serve us in the role of Entrepreneur-in-Residence:

Jim Cathcart

Jim Cathcart


Jim Cathcart, CSP, CPAE is a Sales & Marketing Hall of Fame member (2012) and the author of 18 books including the international best sellers: Relationship Selling and The Acorn Principle. He is an industry leader among professional speakers and holds virtually every award and credential in that field. His over 3,000 presentations worldwide to over 2,000 separate clients has given him a broad perspective on the keys to business success in any field.

His decade of involvement with Cal Lutheran is evidence of his commitment to helping people succeed. In addition to his domestic business he is an active speaker and advisor to clients around the world. In his spare time Jim is a mountain trail runner and a professional entertainer.

Kelly Kimball Portrait

Kelly Kimball

Founder and Chairman, Vitu

Kelly Kimball is a technology entrepreneur, political strategist, business consultant and sought-after lecturer. Kelly has pioneered various disruptive business enterprises and grew them to dominant positions in their newly created marketplaces. In addition to his role as Founder and Chairman of Vitu, Kelly is on numerous director and advisory boards of companies with “impact” missions in the domains of energy, health and finance.  Kelly is also a mentor for Unreasonable Group – an organization dedicated to entrepreneurs solving global problems. Kelly has lectured at numerous colleges and universities on politics and entrepreneurship and is currently outlining a book on disruptive business strategies.

Michael McCrary

Michael McCrary

Founder and CEO, PureSpectrum

Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million. From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, Michael went full time as an entrepreneur and founded PureSpectrum in 2015 which is one of the fastest growing consumer insight tech firms.