Do This-Not That: Appealing to Year-End Donors with Strategy and Creativity!
Thursday, September 30, 2021
9:00 am - 11:00 am
Via Zoom
Individual Members: No Additional Fee
Organizational Members: No Additional Fee
Non-Members: $35
About this event
During the pandemic, our inboxes are filled! How will your year-end appeal stand out? How will it attract needed dollars for your nonprofit? Simply sending a request to every email address you can find won’t do it. What should you consider besides traditional mail and email? Join us for a workshop to strategically plan and implement your requests – and close out 2021 with strong and successful fundraising activity.
UPDATE (9/20/2021): Based on participant registration, this workshop will be delivered via Zoom. Upon registration, you will be asked your preference for delivery-- we ask that you still share this for our own learning moving forward. Registrants will get their Zoom Workshop Access Information the day-before the workshop. Please email Jennelyn Tumalad at jtumalad@callutheran.edu for any questions.
Note: Upon registration, you will be asked what your or your attendee's preference for our workshop's delivery is. You will be asked if you prefer an in-person learning experience OR a zoom experience. The safety, caution and comfort of all who plan to attend is our priority #1. CNL staff leadership will be closely monitoring University policy, CDC guidelines, state/county/venue policies, procedures and regulations as your date grows near. COVID-19 developments that necessitate additional precautions will be addressed, communicated to our attendees and guests and strictly adhered to.
While selecting your preference please consider the following:
For in-person gathering: Cal Lutheran is requiring all faculty, staff and students who will be on our campuses or at our centers during the 2021-22 academic year to be fully vaccinated against COVID-19.
In order to keep our community and visitors safe, we encourage all our guests and visitors to be vaccinated. Additionally, we require that everyone wear a mask when indoors in public and/or common spaces and maintain a six-foot distance from others whenever possible while attending Cal Lutheran events. Eating and drinking indoors is strictly prohibited.
We also ask everyone to please stay home and use virtual meeting options if you are not feeling well, particularly if you have a fever, cough, sore throat, or any other cold or flu symptoms.
The final format of workshop delivery (in-person or via zoom) will be decided based on participants' responses by September 17th, 2021. To have your preference for the format of workshop delivery considered, please register by September 17th, at 12:00PM PST.
Faculty
Rebecca "Becca" Merrell
Executive Vice President
Becca Merrell is an executive vice president for Netzel Grigsby Associates. She works with a wide variety of nonprofit organizations, among them environmental groups, health and human services, educational institutions, religious organizations, and youth services, guiding them to achieve their goals.
Becca believes that empowering nonprofit volunteers and staff with tools and knowledge will ensure long-term organizational stability. Her extensive knowledge has been valuable in creating and implementing dynamic programs to fund services, while helping donors enjoy their giving.
Becca has partnered with nonprofits in fundraising and planning to impact communities. She has secured significant dollars and exceeded goals on important fundraising campaigns. Those who have benefitted from her expertise include Arroyo Grande Community Hospital Foundation, Boys & Girls Clubs of Greater Oxnard and Port Hueneme, Casa Pacifica Center for Children and Families, Community Environmental Council, French Hospital Medical Center Foundation, Pacific Wildlife Care, Santa Barbara Botanic Garden, Santa Barbara Zoo, and Stuart C. Gildred YMCA in Santa Ynez.
Becca is an advisory board member and workshop facilitator for the Center for Nonprofit has also served as a member of the faculty of CLU’s Executive Skills for Church Leaders program. Active in the Association of Fundraising Professionals, Becca is a member of the San Luis Obispo Chapter and is a past president of the Santa Barbara/Ventura Counties Chapter, where she was selected as Fundraiser of the Year in 2008.
Becca earned her bachelor’s degree in from California State University, Northridge, graduating summa cum laude.
Steve Willmont
Steve Willmont is a senior vice president with Netzel Grigsby Associates who directs major fundraising campaigns, feasibility studies, and development planning and training activities for a wide spectrum of nonprofit organizations in Ventura, Santa Barbara, and San Luis Obispo counties.
Steve believes that strong nonprofit agencies make for a strong community, and he is committed to building strong nonprofit staff and volunteer leadership teams. Steve brings the experience of over 30 years of professional nonprofit management to his clients. He has led successful capital and fundraising campaigns, as well as volunteer and staff training, for many organizations, including Boys & Girls Club of Camarillo, Isla Vista Youth Projects, Laguna Blanca School, among others.
Prior to joining NGA, Steve served as president & CEO of California YMCA Youth & Government where he worked extensively with the California legislature to increase support for the Y’s program. Under his leadership, the program grew to over 90 YMCAs in the state, serving over 3,500 students. He has also served as executive director and program director at multiple YMCA branches. His extensive expertise as an instructor and presenter, serving as a director of training events for the YMCA of the USA and regional trainings, has led to successful training roles with the Center for Nonprofit Leadership and the Association of Fundraising Professionals.
Steve is a Certified Fund Raising Executive and a past president of the Board of Directors for the Association of Fundraising Professionals Santa Barbara/Ventura Counties Chapter. He has been an active member of Optimist International in both northern and southern California, serving as District Lt. Governor and Club President. He is a Lifetime Optimist Member and has been honored as Optimist of the Year.
Steve graduated with a Bachelor of Science degree from Occidental College in Los Angeles.