School of Management

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New Entrepreneur-in-Residence

We have a new Entrepreneur-in-Residence, Michael McCrary. Michael is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million. From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, Michael went full time as an entrepreneur and in 2015 founded PureSpectrum, one of the fastest growing consumer insight tech firms, at Hub101. Entrepreneurs-in-Residence are volunteers who guest speak in courses, mentor students, and help us with access to their networks. In Michael's case, his involvement with the School of Management goes farther and deeper - he has already hired several Cal Lutheran interns and graduates, and he has supported the School and Hub101 financially. We are very grateful that Mike accepted this new role at the School of Management.

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