Brand Promise
Our promise is an articulation of our unique role in higher education. It’s meant to inspire the messages, voice, look and feel of our communications—not to be repeated verbatim. These elements, intended for internal reference only, are the most concise depictions of what the Cal Lutheran brand stands for.
These elements culminate in our brand essence: PURPOSE
Brand Promise
At California Lutheran University, helping students achieve academic excellence is the beginning of what we do to create outstanding graduates.
Our dedicated, accomplished faculty works with small classes of undergraduate and graduate students who are open-minded — about ideas, about people, and about faith — and are seeking to grow as individuals while they excel academically.
Both in and out of the classroom, everyone at Cal Lutheran is committed to helping each student pursue their passions to discover their purpose, and by following that purpose, transform their community — and the world.
| WHO WE’RE FOR | target student | Open-minded students who are seeking to grow as individuals while they excel academically |
| WHAT WE DO | core offering | Provide individualized attention that helps our students pursue their passions and discover their purpose |
| WHY WE DO IT | statement of value | Because people who discover and follow their purpose can transform a community—and the world |
| HOW WE DO IT | actions that deliver | Give one-on-one attention Think beyond the classroom Balance faith and intellect |
| WHO WE ARE | personality and tone | Dedicated Engaged Enlightened |