Crafting and Executing Impactful Nonprofit Events

Fundraising events are a permanent part of the fundraising landscape. Yet, many nonprofits often feel that producing these events takes too much time and resources from their staff and budget. Board engagement and commitment wanes in the face of challenges to sell tickets and secure sponsors. They wonder if the ROI is worth the effort.

Here’s some good news. Transforming lackluster events into engaging and profitable successes doesn't require a bigger budget or more staff workload. Successful events are possible for organizations of any size by deploying proven strategies that focus on people – those you want assistance from as you plan the event, those who you want to attend the event, and those you want to steward after the event.

In this workshop, 20-year nonprofit event producer and engagement strategist A.J. Steinberg, CFRE, will explore:

• Key strategies and goals integral to successful evets
• How to recruit rockstar event committees and honorees
• The importance of treating volunteers like VIPs
• The keys to opening hearts and wallets during your events
• Post-event stewardship -- ways to keep the love flowing after the event is done

This workshop is geared towards any organization looking to create events that are more profitable, impactful and lead to sustained giving. Whether you are a development director leading your staff’s event planning efforts, or a volunteer committee chair looking at ways to improve your long-standing event, this workshop will give you the tools and resources you need to plan and execute a successful event.