Implementation Requirements

The following requirements were developed to provide maximum flexibility for using the Spirit Brand system, while protecting the integrity of the system and ensuring brand recognition. Please be sure to follow these requirements unless an exception has been specifically authorized by University Marketing.

Uniforms

Each complete uniform must include the Primary Shield Mark and one of the Wordmarks (“Cal Lutheran,” “Kingsmen,” or “Regals”).

The marks can be on separate uniform components. For example, if the Primary Shield Mark is used on a football helmet, and the “Cal Lutheran” Wordmark is used on the jersey, then this requirement has been met for that football uniform.

As with all applications of the university's logos, uniform designs must be approved by University Marketing. Please contact branding@CalLutheran.edu for review.

Merchandise / Apparel

Each item must include one of the Primary or Secondary Marks, and one of the Wordmarks (“Cal Lutheran,” “Kingsmen,” or “Regals”). Use of the Primary Mark is encouraged. Use of the Combined Wordmarks is encouraged.

Use of the Primary Shield Mark alone may be approved for space-limited applications. This will be reviewed on a case-by-case basis. Please contact branding@CalLutheran.edu to start that process.

Print / Web

Each application must include the Primary Shield Mark and either the “Cal Lutheran” Wordmark or “Cal Lutheran” in one of the other Spirit Brand system fonts. Use of the Primary Combined Wordmark is encouraged wherever possible. Care should be taken to avoid creating the appearance of non-standard logo lockups by placing the Primary Mark too close to other text elements.