Executives and Entrepreneurs-in-Residence
The School of Management at California Lutheran University aspires to offer leading edge, modern business education to its students. Maintaining active relationships with companies, employers, managers, and thought leaders is an important element in bringing fresh knowledge and applied views into our programs and classrooms. Our Executives-in-Residence and Entrepreneurs-in-Residence play a particularly important role in this.
As senior leaders, our Executives-in-Residence have held executive leadership positions in which they have demonstrated managerial acumen; Entrepreneurs-in-Residence have started and grown successful businesses.
Typically appointed for up to three years (renewable), our Executives-in-Residence and Entrepreneurs-in-Residence share their expertise with us by mentoring students, guest speaking in classes and to other audiences, participating in alumni and community outreach, and by taking an active role in advising the dean, the faculty, and the advisory councils of the school.
We are glad to currently have the following leaders serve the School of Management in this capacity:
Jim Cathcart, CSP, CPAE is a Sales & Marketing Hall of Fame member (2012) and the author of 18 books including the international best sellers: Relationship Selling and The Acorn Principle. He is an industry leader among professional speakers and holds virtually every award and credential in that field. His over 3,000 presentations worldwide to over 2,000 separate clients has given him a broad perspective on the keys to business success in any field.
His decade of involvement with Cal Lutheran is evidence of his commitment to helping people succeed. In addition to his domestic business he is an active speaker and advisor to clients around the world. In his spare time Jim is a mountain trail runner and a professional entertainer.
Vice President Human Resources, Operation & Technical Services, NBC Universal, ret. 2016
Primo Custodio retired in March 2016, after a career spanning 44 years. He held the position of Vice President of Human Resources for NBC Universal since September 2001. In this role, Custodio was responsible for overseeing the Human Resources function on the West Coast for the Operations & Technical Services consisting of Universal Studio Operations including production and post-production and West Coast Technical Operations consisting of engineering & technology, and Universal Technical Operations. Custodio began his career with what is now NBC Universal in 1972, holding various management positions in Employee Benefits, Training & Development, Labor Relations, Staffing, and Employee Relations. During his tenure with NBCUniversal, he has overseen the Human Resources team through 6 significant mergers and acquisitions.
Custodio holds an M.B.A. in Management and Organizational Behavior and a Bachelor of Science degree in Business Management from California Lutheran University.
Founder and CEO, PureSpectrum
Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million. From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, Michael went full time as an entrepreneur and founded PureSpectrum in 2015 which is one of the fastest growing consumer insight tech firms.