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Prof Bech Segarra takes AMA students to LA!

Recently, several student members of our chapter of the American Marketing Association were able to attend Velocity 2026 at the JW Marriott-Ritz Carlton in Los Angeles, together with our colleague Carmina Bech-Segarra. The participation in the conference, which focused on the rapid change in innovations in digital marketing with a particular focus on the Latino economy, was made possible by Steve Dorfman Center for Innovation and Entrepreneurship advisory council member, Laura Lucas!

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