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SOM at Velocity 2026!

Recently, student members of our campus chapter of the American Marketing Association participated in Velocity 2026, a premier event focused on branding and marketing in the digital era with a focus on the Latino population. Participation was made possible thanks to Dorfman Center for Innovation and Entrepreneurship advisory council member Laura Lucas of L'Attitude Ventures and our own Carmina Bech-Segarra.

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