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Cal Lutheran American Marketing Association welcomes The Cheesecake Factory

On January 29, Tracy Nickl (Marketing) and the Cal Lutheran student chapter of the American Marketing Association welcomed guests from international restaurant chain The Cheesecake Factory. Chief Marketing Officer Donald Evans and his entire social media team presented a comprehensive overview on the restaurant chain's marketing strategy and posed a competitive challenge to the students: Based on a client brief, student teams had to develop a pitch for a social media strategy. Judged by our guests, a winning team was selected whose concept The Cheesecake Factory will actually produce and launch. We'll have to keep it a secret for now, but will update you on the launch!

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